Baxter of California

Baxter of California is one of the original grooming brands devoted exclusively to men. Created by Baxter Finley in 1965 with the launch of Super Shape, a skin conditioner that offered protection from the effects of sun and sea. By the 1970s the range had expanded to include shaving creams and skin toners which became popular among the Hollywood cognoscenti. Today Baxter is one of the staples of the men’s skincare industry, offering products formulated with high tech ingredients based on extensive research.