Proraso

Founded in 1948, Proraso is Italy’s Numero Uno shaving cream, beloved by generations of men for its rich formula that makes shaving a pleasurable daily ritual. Today Proraso continues to evolve with new products that always harken back to the company’s core values: the use of natural ingredients, excellence in research, and respect for tradition. With its iconic barber-pole-striped packaging, Proraso delivers a close and refreshing shave each and every time.